The Escuela Superior Politécnica del Litoral, ESPOL, is an institution devoted to developing scientific research in different areas. Its history testifies to its commitment to quality and innovation, both in development and in the academic sphere. The importance of this section of Corporate Identity is the projection of an image in accordance with the institution’s core brand values should be stressed. The aim here is to standardize certain points of graphic significance to unify the institution’s brand image and projection and achieve greater brand recognition. Any significant modification should be submitted for prior approval to the Management of Social Communication and Public Affairs to ensure that such changes do not affect brand positioning.